Rare Hare - Pinot Noir


A spec shoot for Rare Hare’s Pinot Noir, grown on the 11-hectare LL Vineyard in Merricks North, Mornington Peninsula.

  • Studio product + lifestyle imagery of Rare Hare’s LL Vineyard Pinot Noir

  • Editorial approach with neutral tones + textured props

  • Bold red lighting series — a striking, campaign-style variation

  • Focus on elevating the bottle as both product and experience

A Mornington Peninsula icon, imagined through both subtle editorial tones and bold campaign-style visuals.

Rare Hare Pinot Noir bottle – surreal studio product photography with red lighting
Rare Hare Pinot Noir bottle – surreal studio product photography with red lighting
scary red Rare Hare Pinot Noir bottle – surreal studio product photography with red lighting
Rare Hare Vineyard Pinot Noir bottle – studio product photography
Rare Hare Vineyard Pinot Noir bottle styled with props – creative editorial photography
Rare Hare Vineyard Pinot Noir bottle – studio product photography
Rare Hare Vineyard Pinot Noir bottle styled with props – Plumm glassware, creative editorial photography
Rare Hare Vineyard Pinot Noir bottle – studio art product photography
Rare Hare Vineyard Pinot Noir bottle styled with props – creative editorial photography
Rare Hare Vineyard Pinot Noir bottle styled with props – creative editorial photography cover
Rare Hare Vineyard Pinot Noir bottle styled with props – creative editorial photography kitchen props
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