Gaudy & Prim

A playful spec shoot for Gaudy & Prim, a Collingwood boutique known for its bold, eclectic style.

  • Featuring one of Gaudy & Prim’s embroidered dresses

  • Shot on location at golden hour — moody + natural light

  • Movement, texture, and intimacy to capture the dress in motion

  • First-person framing: model as muse, and collaborator.

A small but personal series, bringing indie fashion into an editorial, lifestyle context.

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Byredo