Yumbo

An elevated look at a small Yarra Valley soda brand — imagined as more than a soft drink, but a refined ad adventurous beverage.

Photo Campaign

• Studio shoot with polished trays + silverware for contrast

• Focus on art direction → soda as a premium mixer

Video (Reel Format)

• Video: “Yumbo everywhere” — playful, adventurous, local

• Inspired by Johnny Cash’s I’ve Been Everywhere

  A spec campaign showing how thoughtful visuals can shift a brand’s perception.